Wednesday, October 21, 2009
Investing in Alternative Energy Stocks
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Labels: Alternative Energy
How to Seek Grants for Alternative Energy R & D
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Labels: Alternative Energy
Government Grants for Alternative Energy
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Labels: Alternative Energy
Tuesday, October 20, 2009
Geothermal Power as Alternative Energy
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Labels: Alternative Energy
Developing Nuclear Power as Alternative Energy
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Labels: Alternative Energy
Biofuels as Alternative Sources of Energy
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Labels: Alternative Energy
An Energy Alternative: Free Energy
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Labels: Alternative Energy
An Alternative Energy Education Method
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Labels: Alternative Energy
Alternative Energy in Ireland
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Labels: Alternative Energy
Monday, October 19, 2009
Alternative Energy from the Ocean
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Labels: Alternative Energy
Alternative Energy for the Home
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Labels: Alternative Energy
Alternative Energy Development in Japan
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Labels: Alternative Energy
Writing a good headline for your advertisement
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Labels: Advertising
Search Engine Optimization and Advertising
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Labels: Advertising
Sunday, October 18, 2009
Research in Advertising
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Labels: Advertising
Advertising in Newspapers
Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.
In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.
Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc.
Using colorful font can multiply the cost to many times and is not worth the return. If the budget is low and the matter is confident enough, black font will be fine. Regular readers read the newspapers daily; therefore, there is no sense in placing the same ad in the same paper everyday. The advertisement can be placed in different papers everyday. The frequency can be three times a week for a particular newspaper. But there is an increase in the number of readers on weekends, so more money can be invested on placing advertisement in the weekend edition. Don’t be disappointed if all the advertisement space is sold on weekend. Insert fliers in between the pages of the newspaper.
As many advertisers will be posting their ads on weekends in the local newspaper and the chances of your ad getting lost in the muddle, the conventions can be twisted a little to beat the competition. Place an offer coupon in the mid-week editorial and pay the local station to advertise and talk about the offer on their famous program. Ask them to specifically mention about the coupon placed in the newspaper. Out of the daily readers, only few of them go through the entire newspapers. Most of them view the first and last page. So instead of posting an ad thrice weekly in the middle pages, invest on placing the ad on the first or last page of the newspaper, once a week. Majority of the newspapers don’t give competitive protection, that is, an advertisement of a firm can be placed next to the advertisement of its competitor. Specify about this condition to the sales person and take the guarantee from them.
There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success.
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Labels: Advertising
Low Cost Advertising
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Labels: Advertising
Impact of Colors in Advertisements
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Labels: Advertising
How to write good advertising content?
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Labels: Advertising
How to write Business-to-Business Advertisement
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Labels: Advertising
Saturday, October 17, 2009
How to Create a Successful Advertising Plan
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Labels: Advertising
Get your creative juices flowing if you want to be an Ad Maker
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Labels: Advertising
Getting started in Advertising
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Labels: Advertising
How to get a job at an Ad Agency?
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Labels: Advertising
Different types of Television Commercials
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Labels: Advertising
Characteristics of a Successful Advertisement
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Labels: Advertising
Friday, October 16, 2009
Celebrity Branding
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Labels: Advertising